Audio streaming service Spotify to launch podcast subscription service soon!!
As per Variety, the company will be letting content creators keep
100 per cent of the subscription fees. As per sources, Spotify will not take a cut of podcast subscription revenue.
By contrast, Apple will keep up to 30 per cent of podcast subscription fees
under its program, which is launching next month. Most creator platforms,
including YouTube, Twitch, Facebook and Patreon, also take a cut of
subscription fees and/or fan payments.
Currently, Spotify doesn't allow customers to pay for
subscriptions through Apple in-app purchases -- and Spotify has been a very
vocal critic of Apple's App Store policies, which has included lodging a formal
complaint with the European Union alleging anticompetitive behavior. Similarly,
you won't be able to purchase Spotify podcast subscriptions through Apple.
Spotify has said it was going to test paid subscriptions for
podcasters to allow them to offer exclusive content to subscribers, officially
announcing that during its February 'Stream On' event. But it has not yet
provided details on how that will work.
It is worth noting that Spotify has been expanding its podcast
platform by signing major deals with personalities like the Obamas, Prince
Harry and Meghan Markle, and most recently, Bruce Springsteen.
It has also signed podcast deals with Warner Bros, Hollywood
producer Chernin, and Archie Comics.
Meanwhile, in conjunction with Spotify's podcast subscription
rollout, Facebook plans to launch an integrated version of Spotify's audio
player, a service called 'Project Boombox'.
The service will start next week and will provide access to songs
and podcasts directly within the Facebook app. That's part of a broader embrace
of social audio and audio-messaging features that Facebook announced on Monday.
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