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SPOTIFY CEO SAYS LIVE AUDIO CONTENT IS THE NEXT ‘STORIES’

  Live audio experiences will be adopted by every major platform just like Stories have been, Spotify CEO Daniel Ek told investors on Wednesday’s earnings call. The streaming service recently  acquired  a live audio app, Locker Room, whose technology it expects to use to power a range of new live audio conversations centered around sports, culture and, of course, music. Investors were curious how exactly Locker Room would fit in with Spotify’s current offerings, given the streamer today is focused on delivering recorded content — music and podcasts — and not some sort of live social networking experience. Ek, mirroring what many in the industry have already been thinking, said he sees live audio as a new set of capabilities that will be broadly adopted by all. He basically dubbed it the next “Stories” — a feature popularized by Snapchat, but that eventually made its way to every platform. “It’s really no different than how you think about Stories,” Ek said, explaining his thought