Facebook-owned Instagram is working on a suite of new tools to help influencers make money off its platform, including creator shops, affiliate commerce and a “branded content marketplace.”
Facebook CEO Mark
Zuckerberg announced the upcoming features during a live stream with Instagram
chief Adam Mosseri.
Creator Shops would be
an extension of the company’s existing shopping features, which allows
businesses to sell products, reports Engadget.
“We see a lot of
creators setting up shops too, and one part of being a content creator business
model is you create great
content, and then you can sell stuff, and so having creator shops is
awesome,” Zuckerberg said.
Zuckerberg also said the
company is working on tools that would enable Instagram stars to get paid for
promoting products.
“Creators should be able
to get a cut of the sales of things that they’re recommending, and we should
build up an affiliate recommendation marketplace to enable that to all happen,”
he said.
Instagram is also
working on a “branded content marketplace” that would help match influencers
with sponsors.
Zuckerberg noted that
such a tool could help enable up-and-coming talent to monetize and help create
a kind of “creator middle class.”
According to the report,
the new tools are still in the works but could dramatically shift the way
influencers monetize their following on the platform.
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